I-STREET CROYDON REVEALED News / Media / New Project / 25.08.2017

Backed by Croydon Council in partnership with the AJ, the free-to-enter competition was launched in April this year in a bid to find innovative, technology-led solutions to upgrade pedestrian movement and wayfinding through Croydon’s post-war streetscape while simultaneously providing visitors with information about upcoming local events. The contest, which had a £2 million guide budget, received more than 60 submissions from teams of architects, technology experts, urban planners and landscape designers based around the world. McGregor Coxall were finalists in the competition and have since been approached by croydon council to further develop the design concept. The jury praised the design as “A flexible, very practical, community-based solution. The concept could, in the future, be developed further for a potential prototyping in other locations around the borough.”

Hi Croydon! is a habitable, modular furniture system. Using a kit-of-parts approach, a range of adaptable, replicable module types allows for endless arrangements, uses and locations – think Lego – where key public space elements collectively combine, to respond to any urban environment. The concept was driven by 4 key principles:

- A community driven and responsive outcome for the street. Through a custom designed application that integrates the modular components and embraces augmented reality, the community can interact with, design and curate up-and-coming modular configurations. The only limit is their imagination.

- An interactive lighting and wayfinding system. By integrating a dot-matrix into the perforated steel furniture modules we can create a series of light-works and narrative options - from directional wayfinding, event promotion, special messages, weather reports, place tweets etc.

- A self-sustaining breathing garden. A biodiverse topography can be established where streets become living, ecological systems. Planters can combine to collect rainwater supported by a self-watering system and reserve. Whilst low-tech fans actively inhale polluted urban air, filtering it though the soil to breathe fresh air into the street.

- A live data response to tactical urbanism. Utilising sensory recognition programs, data can be aggregated into movement information indicating the number of people using, moving through and staying in a space. The outcome is a public space that can learn from itself, gaining a strong understanding of its own impact.

So stop and say Hi Croydon!

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