High Street Heritage Mall is a 1980's pedestrian street at the heart of Sydney's historic Maitland that has been in decline for the past decade due to increasing retailing competition from expansion of the nearby regional shopping centre. Maitland High Street Revitalisation Master Plan, winner of the 2013 AILA NSW award for Urban Design, converts the Heritage Mall into High Street Central - a shared pedestrian and vehicle zone. The project aims to revive the local economy through targeted Urban Design strategies repositioning central Maitland as a day time centre for leisure based retail activity supported by a night time food and wine economy featuring local produce. The project utilises public investment to seed street activation via a new Council owned Riverlink building and plaza connected to a new riverfront ‘levee precinct’. The design juxtaposes an elegant, modern public domain with the heritage facades of shops and commercial buildings. The ten point regeneration plan includes extensive street lighting, plug in street furniture, an events mode for markets, WSUD, free public wifi, tourist apps and interpretative signage. The project is under construction and scheduled for completion early 2015.